How we helped a Global Beverage Manufacturer and Market Research Company creating wining product formulations.
Context: The Beverage Manufacturer had a leading market share in the teens segment. A competitor had created a flavour which now was seriously threatening this position. They approached a market research company to test various options but couldn’t get the right feedback to sensory experts to create a winning formula. After many failed attempts our experts were invited in.
What we did: We analysed the clients problem, past research data and current solutions to understand the delivery gap and status quo. We then innovated a new method of research using an approach adopted from psychology as well as creating accompanying simulation software to solve this flavour testing problem.
Result: Using this method and software the Beverage Manufacturer was a like to get precise feedback and innovate a new flavour which beat the competitor and helped them regain lost market share. The market research company created a new revenue stream for their business using this innovation.